The fact that lonly arger franchise networks feature franchisees on their main corporate website may seem logical at first.
But when you give it some thought, fewer franchisees does mean less handiwork to incorporate their information on the franchisor website.
Hence, smaller franchisors miss an opportunity to offer clients, prospects and potential franchisees a chance to review where franchisees are already located, as well as a centralized touchpoint for all those who wish to evaluate the franchise.
Yet, we do observe a positive evolution from past years. Only one year ago on the same sample of Top Business Services Franchisors, only half of the smaller franchises (in terms of number of units) were offering some kind of online exposure to their franchisees.
This proportion is now up to two thirds, demonstrating that even emergent and smaller brands are grasping the growing demand from Franchisees for a larger footpring with digital media.