Multinational computer software company Adobe system has announced the discontinuation of its Business Catalyst platform today, March 26th, 2018. According to Adobe's End of Life announcement posted on their forum, no new trials will be created, no new sites will be upgraded to paid, support will be prioritized for platform migration questions, in addition to critical security, compliance, and availability issues, and all sites will move to monthly billing on their first renewal date after June 18th 2018.
While one can only admire Adobe's accomplishment, and business success as a software company, anyone can also appreciate the challenging position for marketing agencies and their customers who have placed their trust in the Business Catalyst partner program and marketing platform. As a result, SeoSamba is offering discounted bulk migration pricing to the first twenty-five BC agency partners who decide to migrate their customers over to the SeoSamba framework.
SeoSamba is a very mature site build, sales and marketing automation platform, competitively priced, and with some unique features clients love.
SeoSamba’s marketing framework includes a scalable website builder, marketing and sales automation under one roof, and offers a breath of functionalities, including:
- Open Source CMS
- Open Source Shopping Cart
- Customer Relationship Management with sales automation
- Call tracking
- Automated cloud based SEO
- Email marketing
- Social marketing
- And more...
SeoSamba is a hybrid platform that interfaces with open source systems, like WordPress and SeoToaster.
A fundamental difference that Adobe Partners will be particularly sensitive to is that SeoSamba interfaces with open sources Content Management Systems, such as WordPress and SeoToaster, thereby greatly reducing platform vendor risks epitomized today with Business Catalyst's EOL announcement.
SeoSamba allows private-label partners to focus on sales instead of implementation to:
Michel Leconte, SeoSamba’s CEO, commented “We certainly understand how traumatic these kind of events can be for agencies, and I want to ensure all current Adobe Business Catalysts partners and customers that SeoSamba’s highly competent professional team will do everything to alleviate that stress and help chart a plan to migrate their current clients over. And thanks to our flexible framework, we’re certainly in position to reproduce any custom development that might be needed. In fact, since some Adobe BC custom functionalities are natively available in SeoSamba’s framework, we expect some of these migrations to be simpler and more cost-effective than what agencies and clients might expect at this point”.
Thanks to SeoSamba's expanded set of functionalities compared to Adobe Business Catalyst, smart agencies will turn "forced migration" into a sales and customer satisfaction opportunity.
With SeoSamba in their corner, Business Catalyst's agencies in dire need of a replacement solution for the soon-to-be phased out proprietary agency platform will be able to introduce new exciting sales and marketing tools to customers to solidify, and enhance your relationships rather than damage them.