Franchise marketing often falls into a predictable—and frustrating—pattern. Franchisors typically rely on a single marketing agency to address the diverse needs of their franchisees. While this may seem efficient at first, the reality often unfolds as follows:
In the highly competitive digital services space, building trust between marketing agencies and clients is a big deal. With everyone checking out online reviews before making decisions, managing a positive online reputation has become a crucial part of an agency's job.
Customer Relationship Management (CRM) systems have become an essential tool for streamlining these processes and driving growth. Let’s explore the significance of CRM for franchise sales and dive into the differences between legacy CRMs such as FranConnect and coming ones like the Franchise sales edition of SeoSamba CRM.
In the dynamic world of franchising, achieving marketing success is crucial for the growth and overall success of the franchise network. While franchisors play a significant role in providing the overarching marketing strategy, franchisees' active involvement and localized efforts are equally vital. One powerful aspect of franchisee marketing enablement is leveraging local networks.
Word of mouth and recommendations given by friends or family used to be the most effective way to acquire new customers and build your business—today. Anyone can find you online and read your reviews to learn about others' experiences with your company. All it takes is a quick search on Google or Facebook.
Visual Pipeline Management in your CRM, Repurpose Content with SeoSamba MOS, and Lead Management Best Practices Refresher. Visualize your deals in your sales cycle with cards, turn reviews into recurring social posts and more in SeoSamba monthly product update