by (470 points)

I've just started playing with seotoaster, and trying to whip it into shape for a client who has tried the fresh install and likes it.

Having a look through the list of plugins, it seems that they are all paid and not free, (which is fine if that's how the project needs to make money) but the pricing seems a bit ...steep.
Obviously the convienience is that you pay for the plugin and it just works and has support, but if I wanted to try and write my own simple paypal integration (for example), could any developer just do that?

This leads me on to thinking about what other vital functions the app needs that must be purchased - what are they?
For example, as a UK resident, there is no Royal Mail plugin, but would I even need one - would it not be better to just be able to specify 5 postage/shipping rates depending on cart weight?

I was slightly annoyed to find out after I'd gone to the trouble of installing this great looking cms, that if I wanted to build a shop and have the option for taking payments then it would cost $250 to buy the plugin.
The other question this raises is this: is that a sinlge licence, or can I use that licence for multiple toaster installs on my server? I suspect it's single use, but there is not very much information available.

I think it would be worth your time to make it clear what is NOT included in SEOTOASTER, just after the point where you make a big issue of it being FREE.

I think it's great app and hope to use it, but have been quite annoyed with the way that the requirements for a full featured shop are not shown clearly.

I know this isn't a direct question, but I couldn't find much in this q&a - is there a forum where other users can chip in with useful stuff and exchange ideas and code?


2 Answers

by (14.9k points)
Hello Strebblo,

First of all thanks for trying seotoaster, and we're glad that your client likes it.

You are free to develop your own plug-ins and interfacing with our store REST API. Documentation can be found on our developer website at
We intend to also open the marketplace to developers submission with a strict curation process to maintain quality and avoid unnecessary duplication.

Moving on to the plug-in policy...generally speaking we've setup the toll booth :-) with the real-time shipping plugins, business solutions (classified system..)  and  payment gateways.

As you rightfully pointed out, the project needs to be financed. Now, we do not want to compete on "free". Instead, we compete on "best/most". Being free and open source is important to us but we don't want to be complacent with ourselves because of it.

Our intent is certainly not to mislead anyone. Running a shop on seotoaster like any other software has a cost attached to it.
And thanks to your elaborated feedback, we'll make a couple of notes throughout the site to make this clearer to everyone.

Our observation on this subject is that many systems do indeed provide free payments plugins. However, we think that between customization costs, hidden cost to "make things right" for SEO, usability or performance coupled with lost opportunity time, seotoaster is  very likely to be a less costly options than what's being offered on the marketplace today.

Yes, it costs $250 for 1 web shop (that is if you're not running the quote engine as checkout mechanism in which case it is free). But if you do want to run multiple clients from a single box, then please do contact us as we have licensing schemes (and many other benefits) available to agencies/professionals.

Please do note that we make some plugins available for free; Facebook graph ; Excel table ; page ratings/reviews are such examples..

In fact I've got some great news for you, we've integrated all web design plugins into the core for our next CMS package. These additional content blocks offer specific functionalities (text only / image only / product only / direct upload etc...) enable you to build virtually unbreakable themes.

A new commerce version is coming up too, with a number of new and improved features, including what you would commonly found in paying plug-ins with other platforms; Group pricing, extensive couponing system, integrated quote engine and more...

Ecommerce also ships with a number of free integrated shipping options; including flat rate shipping per weight/cart amount (3 levels), free individual item shipping & free shipping over cart amount, mark-up/mark-down (which works across all integrated or shipper plug-ins).

Only the real-time shipping quotes are paid-for shipping plugins at $75 a pop or $7 a month (so if seotoaster ends up not working for your purpose, you've had a minimal out of pocket cost).

We'd be happy to develop a UK royal mail plugin for your project. And when hiring our team, you do help the entire community in the process . By the same token, if you decide not to save out of the pocket expenses and go with the ready made payment plug-ins, you will also contribute to the platform you're building your business on. Some food for thoughts maybe...

Finally, by popular demand, the forum is being revived at
Thanks again for the time you took to write this note. It is very helpful indeed.
by (300 points)
My 2 cents from the "peanut gallery"....

You might get someone to write the code for your plugins by putting the project up for a bid at or other similar sites...there are some awesome programmers out there who live to pump out code at low rates (but are living well in non-G7 countries when they get paid those low rates).

Make sure you get "all rights" in the contract, and you could sell it to other  Seotoasters...get back your investment and more....

Just an idea.

Cheers, Tokoro